CIGNA Toothbrushes
CIGNA HealthCare provides medical benefits plans, dental coverage, behavioral health coverage and pharmacy benefits, with products and services that integrate and analyze information to support consumer and health management. In a consumer branding campaign, CIGNA gave consumers who enrolled in the CIGNA Dental or CIGNA Healthcare plans a CIGNA toothbrush. CIGNA's field team, however, was not pleased with the toothbrush that their previous vendor offered, which CIGNA considered too expensive and of poor quality. CIGNA approached eCompanyStore to quickly source a toothbrush solution that maintained the integrity of their brand at a lower unit cost.
Product Ideation
The eCompanyStore team immediately began researching toothbrush features and benefits of those toothbrushes that were the most successful at retail. Utilizing our international sourcing partners, we were able to offer a dozen styles that allowed CIGNA to choose the ideal design based upon our research, their budget and timeline constraints. To address their brand image concerns, the eCompanyStore team customized the colors of the brush handle, rubber grip and bristles, as well as the shape and angle of the head.
Measured ROI
eCompanyStore provided CIGNA with a product of superior quality and reduced their cost by 36%! The 200,000 toothbrushes were delivered from Hong Kong by ocean freight within 90 days from start to finish.
