The LoneStar ®
Chicago Auto Show, February 2008 Introducing the new International flagship truck: LoneStar
Budget
Under $50 each for a belt & buckle set
Product Ideation
LoneStar Press Kit to be presented with a Black Leather Belt and Grill Buckle wrapped around the product literature
Target Audience
10,000 Show Attendees, including truckers, dealers, truck enthusiasts, etc.
Measured ROI
Immediate interest from client to create a 2nd option - a 3D image of the truck on an oval buckle.
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