Lenticular Stadium Cup
OfficeMax is the sponsor for the Annual Chicago CrossTown Classic (Cubs vs. White Sox, held in June/July).
Product Ideation
The Lenticular imprinting process allows the image/imprint to have movement and turns a simple cup into an item with movement (a 3D effect).
Target Audience
The cups are used as giveaways to the first 20,000 fans that come to the stadium, and helps OfficeMax build brand awareness among fans.
Measured ROI
A great giveaway item that not only promotes the OfficeMax brand, but fans loved the collectible cup and took them home to keep. This promotional item was cost effective, yet priceless as it continues to promote OfficeMax long after a day at the game.
