In January 2008, Xerox announced to the world its new logo...
possibly the most sweeping transformation of its corporate identity since 1961. The new logo consists of a bright red lower-case 'xerox' that sits alongside a red sphere sketched with lines that link to form a stylized X. That little piece of art represents the connection to customers, partners, industry and innovation, as well as identify Xerox as engaging and approachable, technologically savvy and eager to lead in the 21st century. All that said a complete overhaul of the Xerox-branded promotional products was full speed ahead!
In record time, eCompanyStore engaged the new brand identity and sourced creative merchandise to support Xerox's marketing and promotional product needs. Due to the nature of the new brand, a concerted effort was made to source merchandise that was more approachable and technological that would maximize the visual impact of the logo.
As the exclusive online source for Xerox-branded merchandise, the product offering has received rave reviews from customers ranging from Xerox employees to dealer agents alike. It was eCompanyStore's pleasure to be such an integral marketing partner with Xerox during this pivotal time in the company's history.
